Several updated iterations of the adware were released by Bonzi Software until 2004, when the Federal Trade Commission ordered the company to pay $75,000 in fines for violating the Children's Online Privacy Act.
In addition to adding the BonziBuddy purple monkey assistant, the software would install new search bars to the user's web browsers without their consent. BonziBuddy was initially released by the company Bonzi Software in 2000 on the website.